To Engage Marketing To Engage Marketing

Creative

Great creative is about telling a story. Brand identity is about getting your customer to identify with your brand.

The strategy drives the story. From a website to a brochure to a brand identity or a complete 360º campaign, the story is what influences your customer’s and gets them to respond. Getting a response uses graphic design and marketing to tell your story.

Whether you’re looking for something completely new, like your brand identity, or a campaign to promote your company and drive sales, we develop creative unique and specific to your brand. So, if you have brand guidelines that you spent thousands of dollars on creating, we adhere to those guidelines like laws. Something new? We create the guidelines for you.

Engaging Creative Process

[ 1 ]
Getting our Footing

This is where we gather the background information, your business objectives, financial objectives and brand mandatories.

[ 2 ]
Who is the Customer

This is where we gather all the information about your customer. Who are they, what is their mindset and what drives them.

[ 3 ]
Defining the Audience

Using the customer insight, we define the consumer attributes as they relate to your brand, product or service.

[ 4 ]
Message Diagramming

Before any creative is started, we first develop the story. We identify key words and phrases, put them together to construct a brilliant narrative.

[ 5 ]
Calibrating Channels

Now we are ready to identify the best channels needed to best influence your customers. It could be a single-channel approach or a multi-channel, multi-layered approach.

[ 6 ]
Constructing Creative

With our story and directions in hand, we now create an impactful, visual experience that will bring the story to life.

[ 7 ]
Time for Deployment

Once you have given us the green light on all of the creative, we are ready to unveil it to the world.

[ 8 ]
Calibration, Recirculation

We begin the process of evaluating and tracking the performance of the solution. We make tweaks and adjustments, increasing engagement and response.

Wells Fargo
Visa - Wells Fargo Control Buster
Frank's RedHot
Frank's Red Hot Sauce
Capital One
Visa - Capital One