Understanding and reaching - Hablamos Español
The Hispanic market is one of the most diverse and varied of all consumer markets. Many companies seek to reach the Hispanic consumer, but frequently fail. One of the key reasons for not connecting with the Hispanic population is a lack of understanding. Most Hispanic marketing initiatives are merely translations of the American English version. Translations simply do not work.
Our approach to this market is very different. We do not translate; we re-create and re-target your product marketing, we neutralize the language to ensure the broadest coverage. Translating is like making a black-and-white photocopy of a color picture. It simple does not connect, or convey the message.